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Sports Nutrition Market Getting Stronger Worldwide

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By: Sean Moloughney

Editor, Nutraceuticals World

The sports nutrition market is benefitting from a rising global awareness of the importance of exercise, which has fostered distinct consumer segments, according to a new report from Datamonitor titled “Exercise and Sports Nutrition: Consumer Trends and Product Opportunities.” The report utilizes data from Datamonitor’s Global Consumer Insight survey to identify the drivers of sports nutrition consumption and the key factors that will impact this market going forward. Overall, 28% of consumers among the 20 countries that Datamonitor surveys are potential lifestyle users of sports nutrition products. In addition to generally higher exercise rates, a greater appreciation of health concerns is driving a rising propensity among consumers to purchase food and beverages that can help them achieve their health and fitness goals.

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